• Acquisition enables ADA to strengthens its position in Indian market
• Digital transformation will be enhanced, enabling ADA to deliver at speed & scale

ADA, the largest digital growth partner in South and Southeast Asia, has acquired Bengaluru, India based startup, dhiOmics to launch its Global Data and AI delivery hub. 

In a statement, the company said the acquisition enhances its digital transformation capabilities and expands its ability to deliver to global clients at scale and speed.

It said the hub will leverage customer data platforms, marketing cloud, and customer engagement platforms with teams specialising in data engineering, artificial intelligence and machine learning (AI/ML), and cloud infrastructure.

Founded in 2017, dhiOmics consists of a skilled talent pool of 200 people, equipped with deep skill sets covering marketing analytics, tech developers and data engineering. dhiOmics serves brands across industries including retail/eCommerce, healthcare, technology, modern industrial.

With the acquisition of dhiOmics, ADA said it has not only enhanced its digital transformation capabilities, but also gained a strong presence in the Indian market, which is one of the fastest-growing markets in the world. 

This move marks a significant milestone for its global expansion strategy, as it enables the establishment to tap into India's vast talent pool and leverage the country's robust technology infrastructure to deliver innovative solutions to clients worldwide, it added.

Prabhat Agarwal, founder of dhiOmics said the firm is excited to join forces with ADA to establish India as a premier delivery hub for global clients. 

“It is a fantastic opportunity to be able to introduce ADA’s comprehensive integrated offerings to our clients and provide more avenues for our people to grow,” he added.

Co-founder, Nilesh Gupta, said, “We have seen incredibly strong demand for data-led transformation within the Indian market. We look forward to working with ADA to expand our offerings available to our clients within India market.”

Meanwhile, Srinivas Gattamneni (pic), CEO of ADA, said, the company welcomes both Agarwal, Gupta and their colleagues to ADA. 

“Their highly specialised teams and close-knit relationships make dhiOmics the perfect partner for clients to deliver agile and cost-efficient technology consulting, data management and enterprise system integration,” he added.